With 14 years of dedicated service in the winery industry, I have experience with website, wine club, and event creation and project management. I developed and implemented two cutting-edge sites, while seamlessly transitioning to a robust new e-commerce platform. I cultivated a thriving wine club that after 13 years blossomed to over 9,000 members. I provided expert technology support to a dynamic team of more than 30 staff members, overseeing everything from strategic planning and infrastructure improvements to troubleshooting and system optimization.
14+
Years of direct winery/hospitality experience
9000+
Wine club members curated from 2011-2024
2000+
Guests attending an annual event
1
Tourism Canada Award for Tourism Event of the Year
In addition, I conceived and directed a signature annual fall event, which grew to attract over 2,000 guests each year, becoming a cornerstone of the winery’s community engagement and brand presence. As a multi-year board member of the Oliver Osoyoos Winery Association, I held leadership roles as Event Chair, Board Member, Vice-President, and ultimately President, where I contributed to the strategic direction and success of the association.
Throughout my career, I have played a pivotal role in organizing and volunteering at numerous nationally recognized events, proudly representing the region and its member wineries, and fostering collaboration and growth within the local wine industry.
Do we fit as partners?
Book a meeting in person or via Zoom for a complimentary 30 minute consult.
- Osoyoos, Oliver, and Okangan Falls in person or Zoom
- All other locations, Zoom only
- Free consult
Services
View servies offered below or create a custom service that is tailered to your business needs. My primary focus is within the BC wine industry, however, I can support any hopsitality business. If you have people working for you, or you have people walking into your business, you should consider your business as hopsitality!
Technology Transitions
WineDirect to Commerce7, Sage to Quickbooks, Wix to WordPress
- Let me support your team with the communication and terminology that will make this transition as smooth as possible.
- Changes of this size take time and patience. I can take the headache away.
Website Project Management
Need a new site, but don’t know where to start? Let me manage that for you.
- I can support your team with a plan and speak the right language to get the job done.
- Often this type of change can involve over a dozen parties and programs, let me weave the web for you.
Wine Club Creation/Programming
Does your club program need updating? Do you need to create a club?
- Let me support your team in the creation of or the updating of your wine club or loyalty programming.
- We can create great member benefits, events, revenue, and most important – retention.
Technology Training
Could your team use a refresher in the efficiencies of Office 365?
- I can show your team simple keyboard shortcuts and general efficiencies with Word, Excel, Outlook and the use of calendars.
Event Management/Execution
Do you want to pull off an amazing event? Or create an event program?
- With years of event management experience, I can manage and execute a fantastic on-brand experience for your guests.
Hospitality Audits
When have you stepped back and seen your business as a guest?
- Through multiple visits I can create an audit to show you where you can improve your business and ultimately, your bottom line.
Staff Training
Do you need to offer industry or hospitality training for your team?
- Let me showcase 14 years of hospitality experience and South Okanagan wine knowledge to your team members.
SOP Creation
Do you have a policy and procedure manual? Are there consistensies in messaging?
- Regardless of your size, let’s create a standard operating procedure (SOP) for your business needs.
On-Call Tasting Room/Event Support
Did someone call in sick today? Is someone away for the weekend? Big event coming up?
- If you are a small team and can benefit from having someone to reach out to, on-call, that’s me.
Custom Needs
Don’t see exactly what you need but still think I can help you?
- Reach out and let’s chat.
- I’d love the opportunity to support your unique hospitality needs.
Service Details
Technology Transitions
Offerings include any or all of the below:
- Research on best options for your business
- Communication with optional technology companies
- Initial meeting organization and support to see if that company fits your business needs
- Communication with parting technology company and new technology company to ensure a seamlees transition
- Support training for staff on new technology
Website Project Management
Offerings include any or all of the below:
- Strategic planning sessions on what you want your site to look like
- Research on best options for your business
- Communication with optional web design companies
- Initial meeting organization and support to see if that company fits your businesses web needs
- Communication with all involved compaies to ensure a seamlees transition
- Support training for staff on new site
If you are wishing to start with a brand new website, please be aware that most newly design websites from reputable companies will take 12-24 months from initial conversation to website launch.
Wine Club Creation/Programming
Offerings include any or all of the below:
- Planning sessions for creation of a new club program
- Industry comparisons
- Strategic planning for club retention
Technology Training
Offerings include any or all of the below:
- Individual staff training sessions for Microsoft 365 programs
- On-going training for M365 programs
Event Management/Execution
Offerings include any or all of the below:
- Planning sessions for creation of a new event
- Planning sessions for creation of event programming
- Organization and execution of events
Hospitality Audits
Offerings include any or all of the below:
- Planning sessions to understand who your business should be
- Multiple visits with different demographics of guests
- Audit report with calls to actions for potential improvements
Staff Training
Offerings include any or all of the below:
- Training on general hospitality
- Trianing on South Okanagan wine industry and history
- Trianing on event execution
SOP Creation
Offerings include any or all of the below:
- Creating a list of SOPs that should be included in your business
- Creating the whole SOP with you and your team
- Trianing staff and new hires on the SOPs of your business
On-Call Wine Shop Staffing
If you are a small team, and you are down a person, call me!
This offer is designed for small wineries and hospitality businesses that need an extra hand last minute. I cannot guarantee that I will be available but I am a capable, plug-and-play member of any team.
If this is a fit for your business, fill out the form in the link below with all the information I require to understand your business details. Once I receive the information, I will arrange a time for a full portfolio tasting to be able to speak to your wine.
- This offer is available only to businesses that have completely filled in their form and have shared a portfolio tasting with me.
- This offer is not designed as a regular shift; weekly or monthly.
- If you are contacting me within 24 hours of a required shift, a text message will be required with a sign off or who is sending the text.
- If you are contacting me prior to 24 hours ahead, an email is sufficient.
What are the benefits of this offer?
- No need to keep a staff member on payroll
- No extensive staff training required
- No tip outs required
- No wine club sign-up bonus’ required
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